【Media Feature】MEMORAB's In-Depth Brand Story and Interview Published on Yokohama's Lifestyle Media "Cocohama"
In September 2025, the Yokohama-based premium lifestyle media "Cocohama" published an extensive featured interview focusing on the two co-founders behind MEMORAB.
Spanning approximately 2,800 words, this beautifully written feature dives deep into the true origin story of our brand, the personal realizations and subtle frustrations we experienced during our own childcare journeys, and the philosophy we pour into each product.
💡 Crafted from the Search for the "Perfect Balance"
Stroller bags are a common sight in the city. Yet, while convenient, many parents find them cluttered inside or aesthetically unmatched to their high-end strollers. MEMORAB began from these small, everyday frustrations.
As former classmates at Tokyo University of the Arts and fellow mothers, we combined our unique creative perspectives. The article meticulously chronicles our passionate journey—reiterating endless prototyping and testing to achieve a product that refuses to compromise on either high-end design or flawless functionality.
💡 Embracing Authenticity Beyond "Femininity"
While most diaper bags are engineered strictly under a "for moms" assumption, MEMORAB is dedicated to creating gear that fathers, mothers, and the entire family can carry with natural confidence. In this interview, we speak candidly about the vision behind our core concept, "A Bag That Makes a Husband a Father," and our dedication to premium unisex design.
💡 Elevating Your Everyday Parenting Journey
Childcare is full of beautiful surprises and unexpected moments. That is exactly why we believe gear should be seamless, stress-reducing, and exceptionally intuitive. The feature also highlights the future MEMORAB envisions—not just as a parenting tool, but as a shared family asset for parents, partners, and grandparents alike.
If you are interested in reading the full interview (in Japanese), please check out the article link below: